“OTC Health And Beauty PR/Social Media Experts Robin Leedy & Associates (RL&A) Forms ... - YAHOO!” plus 2 more |
- OTC Health And Beauty PR/Social Media Experts Robin Leedy & Associates (RL&A) Forms ... - YAHOO!
- MEDIA ALERT: Trends and New Innovations in Beauty, Fragrance, Personal Care & Skin Care - Yahoo Finance
- Unilever to boost body, style with $3.7 billion buy of US beauty products maker Alberto Culver - Los Angeles Times
| OTC Health And Beauty PR/Social Media Experts Robin Leedy & Associates (RL&A) Forms ... - YAHOO! Posted: 27 Sep 2010 06:43 AM PDT Relationship Broadens RL&A's Offerings in the Digital and Social Media Marketing Arena (PRWEB) September 27, 2010 -- OTC health and beauty PR and social media experts Robin Leedy & Associates (RL&A) (http://www.robinleedyassociates.com) is announcing a strategic partnership with Thinklabs Interactive of NYC that will expand its digital offerings to clients. The new alliance with Thinklabs will add to the 26-year-old agency's already strong social media expertise with customized mobile applications and enhanced Facebook application building, among other digital tools. Thinklabs is the latest endeavor for Christian Brucculeri, formerly director of client strategy at enter: new media, where he led development of digital strategy for a variety of brands. Previously, Brucculeri held the director of social media position at Robin Leedy & Associates and was a director of strategy for YouCast Corp. In addition to pre-built and custom solutions for brands in digital and social media, Thinklabs also provides clients with a proprietary social insights dashboard, Medialab, which is used for measuring campaign results across blogs, sites, advertising networks, Facebook, Twitter and other social platforms. RL&A has maintained its reputation as the PR/social media agency of choice for drugstore "self-medicating" brands in categories ranging from beauty, nutritional supplements to OTC and personal care/HBA brands. With more than two decades of experience, including beauty brands PR, nutritional products PR, women's healthcare PR, lifestyle PR, event planning, social media marketing, Facebook development and management, influencer outreach (consumers and healthcare professionals) and word of mouth marketing, the agency, including its social media division – ChatteRL&A – is creating customized communications programs that deliver targeted brand messaging, whether via editorial placements in magazines or on TV, through key bloggers and other category influencers, or on social networking sites, such as Facebook and Twitter. "Our new partnership with Thinklabs takes our agency's extensive social media and digital capabilities – and our client messaging – from the desktop or laptop to the mobile device," says Robin Russo, president of Robin Leedy & Associates. "Just like social media allows us to message consumers where they are looking and engaging with topics and content, we are now expanding our digital and programming resources in order to better serve up messages on the technology they are using in the palm of their hand." "We are excited to be working so closely with the Robin Leedy & Associates team to build a full suite of digital marketing solutions for brands in the beauty, health and nutritional categories. Combining RL&A's communication and messaging expertise with Thinklabs' ability to produce interactive content and support it with media and measurement, we've created an all-in solution for brands looking to get their message out and measure the results of their efforts," adds Brucculeri. For more information on Robin Leedy & Associates and Thinklabs, contact Robin Russo at (914) 241-0086, ext. 16, russo(at)robinleedyassociates.com) or Christian Brucculeri at (917) 865-0891 christian(at)thinklabsinteractive.com, or visit http://www.robinleedyassociates.com. ### Robin Leedy & Associates This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php This posting includes an audio/video/photo media file: Download Now | ||||||||||||||||||||||||||||
| Posted: 27 Sep 2010 07:05 AM PDT Press Release Source: HBA Global On Monday September 27, 2010, 10:00 am EDT NEW YORK, Sept. 27 /PRNewswire/ --
WHO: This year's show has more than 600 international industry suppliers and educational partners presenting their latest products, innovations, and expertise at the health and beauty industry's premier international product development event––HBA Global Expo & Conference. The top brand manufacturers and marketers, emerging entrepreneurs, and enterprising niche companies from around the world are expected to attend. WHY: HBA Global Expo is the only industry-specific exposition and educational conference for the cosmetic, fragrance, personal care, skin care, and well-being industries, featuring new products, trends and technologies. Highlights of the show include:
(Logo: http://photos.prnewswire.com/prnh/20100915/NY65362LOGO ) (Logo: http://www.newscom.com/cgi-bin/prnh/20100915/NY65362LOGO ) This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php This posting includes an audio/video/photo media file: Download Now | ||||||||||||||||||||||||||||
| Posted: 27 Sep 2010 04:56 AM PDT AMSTERDAM (AP) — Consumer products maker Unilever NV said Monday it has agreed to buy Alberto Culver Co., the U.S. maker of beauty products such as TRESemme, VO5 and Noxzema, for $3.7 billion in a management-backed deal. Unilever, which makes Dove soaps, Degree deodorants and Suave shampoos, said it will offer $37.50 per share for Alberto Culver, a 19 percent premium to its closing price in New York on Friday. The deal must be approved by regulators and Culver shareholders. Graham Jones, analyst at Panmure Gordon & Co., said the price was "on the high side" but he saw the buy as positive for Unilever. "It further skews Unilever to high growth, high margin personal care categories, gives a more rounded category presence in hair care and makes it global leader in hair conditioning, No. 2 in shampoo and No. 3 in styling," he said in a note Monday. Unilever Chief Executive Paul Polman said Culver will fit well with his company's current beauty range. "Personal care is a strategic category for Unilever and growing rapidly," Polman said in a statement. Although Unilever intends to grow mostly via its existing brands, "bolt-on acquisitions such as Culver supplement organic growth and add powerful new brands to our portfolio," Polman said. Culver also owns St. Ives skincare, Nexxus haircare, and it purchased British skincare company Simple Health & Beauty Ltd. last year. Unilever said it would use its scale and distribution prowess to promote Culver's brands more aggressively in their existing markets, and to introduce them to emerging markets. Unilever owns big beauty brands such as Dove, Vaseline, TIGI, Pond's and Axe, in addition to its food holdings including Ben & Jerry's ice creams and Lipton teas, and home care brands such as Surf and Sunlight. Last September it agreed to buy the soaps and personal care businesses of Sara Lee Corp. for $1.88 billion. The deal, which includes Europe's Sanex and Duschdas brands, still awaits regulatory approval. Polman said the Culver deal would add to Unilever's per-share earnings in the first year. Unilever, with dual headquarters in London and Rotterdam, Netherlands, is the world's third-largest maker of consumer products behind Procter & Gamble and Nestle. Alberto Culver, based in Melrose Park, Illinois, has a market capitalization of about $3.1 billion based on Friday's closing stock price of $31.48. Unilever shares were up 2 percent to euro22.28 ($29.88) in early trading in Amsterdam. Analyst Jeremy Batstone-Carr of Charles Stanley research said the buy would increase competitive pressure on P&G in the U.S., where it owns the rival Pantene, Herbal Essences, Head & Shoulders and Clairol brands. Batstone-Carr said the quality of the deal for Unilever would depend on how much cost-savings it can wring out of Culver. "Were Unilever to derive savings on the order of 10 percent of sales, this could add in excess of 3 percent to existing earnings per share estimates," he said in a note on the deal. He rates shares "Accumulate." Alberto Culver generated sales of around $1.6 billion and operating earnings of around $250 million for the 12-month period ending June 30, 2010, Unilever said. Unilever's personal care products became its largest unit in the second quarter, accounting for 30 percent of revenues. Recent strong performers include Degree deodorants in the U.S., Dove in Brazil and Rexona in Japan. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php This posting includes an audio/video/photo media file: Download Now |
| You are subscribed to email updates from Add Images to any RSS Feed To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
0 comments:
Post a Comment