“Ootem Advertising Named Agency of Record for Organic Beauty Now - MSN Money” plus 2 more |
- Ootem Advertising Named Agency of Record for Organic Beauty Now - MSN Money
- Don't Just Be Pretty: Have a Smart Beauty Routine - Huffingtonpost.com
- New Milady Resource Helps Graduating Beauty & Wellness Students Find Employment ... - msnbc.com
| Ootem Advertising Named Agency of Record for Organic Beauty Now - MSN Money Posted: 21 Sep 2010 12:27 PM PDT
September 21, 2010 3:31 PM ET PR Newswire SAN FRANCISCO, Calif., Sept. 21 SAN FRANCISCO, Calif., Sept. 21 /PRNewswire/ -- Ootem Advertising, a San Francisco-based agency, announces the addition of Organic Beauty Now to its growing roster of clients. Organic Beauty Now (http://www.organicbeautynow.com) is the premier online retailer of organic and all natural beauty products. "We're proud to be working with a brand that has consumers' health and well-being as part of its core philosophy. Organic Beauty Now both educates and offers a wide range of brands for purchase. We're looking forward to helping consumers make this important online discovery," said Jason Kelley, president and founder of Ootem Advertising. "We're excited to continue working with Ootem", said Tara Verkuil, founder of Organic Beauty Now. "They've proven to be innovative thinkers who also focus on result." Organic Beauty Now launched in November 2010, and Ootem has worked closely with their team on marketing strategy, including search, personal connection media, and affiliate marketing platform. Ootem recently consulted on a new site design that will launch this fall. About Ootem Advertising Ootem Advertising has a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at www.ootemadvertising.com.
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| Don't Just Be Pretty: Have a Smart Beauty Routine - Huffingtonpost.com Posted: 21 Sep 2010 07:19 AM PDT By guest Blogger Charmaine Leah, host of the video blog Glamology and founder of beauty eco-boutique Mint & Berry. Many of us don't give a second thought to our daily beauty routine--cleansing our face, moisturizing our bodies, applying makeup, or painting our nails. But it may surprise you that the average adult is exposed to more than 168 synthetic chemicals each day from personal-care products. Chemicals such as phthalates, mineral oils, sodium lauryl sulphate, propylene glycol, and parabens are all commonly used in cosmetics. Many have known or suspected links to serious health problems like cancer, infertility, birth defects, and hormone disruption. Part of the problem is that, unlike food or drugs, cosmetics come under little government regulation. In North America, government bodies like the U.S. Food and Drug Administration don't have the power to approve or regulate most cosmetic ingredients. As a result, manufacturers can use virtually any ingredient in their products without having to conduct any pre-market safety testing. Recently, nonprofit organizations like the Environmental Working Group have begun conducting studies looking at chemicals in makeup and hair and skin products. Among other things, it's found that more than one in five personal-care products contain chemicals linked to cancer; 45 percent have ingredients reported to be potentially harmful to reproductive systems and/or fetal development, and 60 percent have ingredients that can act like estrogen and disrupt hormones. That isn't to say all synthetic chemicals are harmful or dangerous, or that all products that include them should be avoided. It's just that there is a lack of conclusive long-term safety information, and for our health, we should try to be as informed, knowledgeable, and smart as possible. We can't possibly eliminate all of our exposure to synthetic chemicals. But we can certainly make choices that can reduce it. Many people have begun to "green" their beauty routines to reduce their exposure to potentially harmful chemicals, buying products containing fewer of them. It's easy, and in most cases it's as simple as choosing Product B instead of Product A. So, what can we do? Here are some practical tips to help you green your beauty routine: Don't believe labels. There is no legal definition for words like "natural," "organic," or "herbal" on beauty product packaging. Many products advertise these in their name but may still contain petrochemicals, toxins, and harsh preservatives. Read ingredients lists. Learn to recognize the names of harmful ingredients, things such as: butyl acetate, BHT, coal tar, formaldehyde, parabens, phthalates, oxybenzone. If you come across any eyebrow-raising ingredients, search for them on the Skin Deep Cosmetic Database, an independent resource of personal-care product safety information. Avoid buying products that contain "fragrance" or "parfum." By law, companies don't have to disclose what ingredients constitute "fragrance," but often it's hundreds of ingredients that may be toxic to the brain or cause endocrine or hormone disruption. Cleansers are often formulated with ingredients like sulfates, parabens, triclosan, and fragrance. Try switching to cleansers and products made with essential oils, fruit oils like lemon, avocado, jojoba, tea-tree oils, tea extracts, or aloe leaf juice. Avoid lip products that contain lead, artificial colors, lanolin, or petrochemicals like petrolatum. Opt instead for those that contain beeswax, shea butter, and fruit pigments. When shopping for beauty products, consider simple substitutions, like using avocado oil on your skin instead of mineral oil, cornstarch instead of baby powder; or try using coconut oil as natural eye makeup remover and a face/body moisturizer. Use everyday ingredients from your kitchen to make many of your own beauty products like scrubs, masks, and skin treatments. Lots of easy recipes can be found online or in the book Organic Body Care Recipes by Stephanie Tourles, such as mixing ¼ cup olive oil and ½ cup brown sugar for a fabulous face and body scrub. Read the book Not Just a Pretty Face by Stacy Malkan. It's probably the most important book written about the toxic nature of the beauty industry. The book gives you lots of information on everyday products, resources, and tools to make smarter decisions on what to buy. Shop online! The easiest place to find organic, natural, and nontoxic beauty products is on the Internet. Some of my favorite eco-boutiques are: Mint and Berry, Saffron Rouge, Futurenatural, Spirit Beauty Lounge, Green Line Beauty, Beautorium, and Sephora Natural & Organic. Charmaine Leah is an organic esthetician with a deep passion for beauty and living a natural lifestyle. She's an activist for chemical-free products and now helps educate others on the potential dangers of toxic cosmetics. Find her on Twitter, Facebook, and YouTube. Related Links: For more from Maria Rodale, go to www.mariasfarmcountrykitchen.com.
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| New Milady Resource Helps Graduating Beauty & Wellness Students Find Employment ... - msnbc.com Posted: 21 Sep 2010 06:29 AM PDT CLIFTON PARK, NY — Milady, part of Cengage Learning and a leading provider of beauty and wellness learning solutions, today announced the availability of Beauty & Wellness Career Transitions, a new online job preparation tool for beauty and wellness students. This comprehensive resource helps graduating students prepare for the job market as well as locate and apply for jobs in their field. Milady's Beauty & Wellness Career Transitions is the only electronic job preparation tool specific for the beauty and wellness industry, and can be used by students or anyone interested in a career in the beauty and wellness field. It will also help practicing technicians prepare for a job change and provides access to part-time positions that a licensed service provider can apply for such as freelance jobs, consulting, training, writing, theatre and film, sales and other applicable opportunities. "Colleges and universities are under increasing pressure to help their students make the successful transition from the classroom to the job force," said Dawn Gerrain, president, Milady. "Beauty & Wellness Career Transitions is a results-driven resource schools can use with their students to help them prepare for and secure employment." After setting up their personal profiles in Beauty & Wellness Career Transitions, users learn how to build a professional resume and cover letter, and can find advice on networking, negotiating and interviewing. This resource also offers video clips to keep the user engaged through each step of the job preparation process. Continuously updated job search tools, powered by a leading online job listing aggregator, are provided to help students identify job opportunities in their area which cater to their individual skills and interests. Users can then easily apply for jobs through the Beauty & Wellness Career Transitions site and can track and update their progress in job searching, career exploration and education planning. Information on job-search tactics, as well as the opportunity to take low-cost distance learning courses, helps users improve their overall employment prospects. In addition, information on licensing, unemployment benefits, health benefits and other services is available. Beauty & Wellness Career Transitions is convenient and available 24 hours a day, 7 days a week. For only $10, users can purchase access to this resource for 180 days. Access cards are sold through CengageBrain.com and are available in bookstores at participating beauty and wellness schools. Cards can also be bought packaged with other Milady products. For more information on Milady's Beauty & Wellness Career Transitions please visit http://tinyurl.com/miladycareertransitions. About Milady About Cengage Learning © MarketWire 2010 This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php This posting includes an audio/video/photo media file: Download Now |
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