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Tuesday, May 4, 2010

“Two New Client Wins For Robin Leedy & Associates, Specialists In ... - Street.Com” plus 2 more

“Two New Client Wins For Robin Leedy & Associates, Specialists In ... - Street.Com” plus 2 more

Two New Client Wins For Robin Leedy & Associates, Specialists In ... - Street.Com

Posted: 29 Apr 2010 06:08 AM PDT

MOUNT KISCO, N.Y., April 29 /PRNewswire/ -- OTC health and beauty PR specialists Robin Leedy & Associates (RL&A), a niche brand PR and social media agency, continues its growth in the social media arena as two clients join the roster: Conair® hair care products and Fleming Pharmaceuticals' Ocean® nasal saline products. The agency will conduct social media campaigns to introduce new Conair hair products and create a brand community, as well as support the new Ocean Complete® Sinus Irrigation with targeted blog efforts.

"We're so excited to be Conair's partner and to kick off an integrated social media program to help build a community of women who have been loyal fans of this brand for decades," says Robin Russo, RL&A president. "Our goal is to engage consumers in a two-way dialogue to help them become a driving force for new product introductions, promoting category leadership and driving share of voice."

Also added to RL&A's client roster is Fleming Pharmaceuticals, a leading manufacturer of Ocean saline nasal care products. RL&A will be handling influencer outreach and strategic Search Engine Optimization (SEO) for new Ocean Complete® Sinus Irrigation. ...

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Brand Loyalty Drops During a Recession: Study - HULIQ.com

Posted: 04 May 2010 10:41 AM PDT

Market tracking firm comScore released a new study on Tuesday. The March 2010 results from their brand loyalty study among consumer goods showed a significant decline during the past two years of the "Great Recession."

comScore chairman Gian Fulgoni revealed the results at the Festival of Media conference in Valencia, Spain. Fulgoni said, "A decline in loyalty to consumer goods brands is typically one of the byproducts of a recession as consumers give greater consideration to price. Research we've conducted at comScore ARS has quantified the impact of the 'trading down' effect within a number of different product categories, highlighting consumers' increasing willingness to switch brands in the face of pocketbook constraints."

Simply put, the recession encouraged consumers to move away from brands they were once loyal to, to store and generic brands instead. These moves were made as cost-savings measures.

When comparing March 2010 vs. March 2009 vs. March 2008, every category of product showed a reduction in brand loyalty. The categories are Health & Beauty Aids, OTC medication, Apparel, Food, Household Products, and Housewares.

When comparing, for example, Toothpaste out of the Health & Beauty Aids category, comScore saw a drop of 10 percent between March '08 and March '10. OTC medication loyalty dropped 15 percent in that timespan.

However, Fulgoni added that clever marketing could give the brands an edge in bounce-back, once a recession ends. "Despite these shifting consumer dynamics, research has repeatedly shown that premium brands which invest in marketing and promotion activities aimed at maintaining buying at 'preferred' levels are able to minimize short-term erosion of share to less expensive brands and position themselves for a bounce-back when the economy improves."

Written by Michael Santo
HULIQ.com

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TV Correspondent and Beauty Expert Kym Douglas Accepts ... - PRLog (free press release)

Posted: 04 May 2010 02:51 PM PDT

PR Log (Press Release) – May 04, 2010 – Beauty expert, television host, and author Kym Douglas announces that she has accepted the position of Beauty Spokesperson for Lisa Hoffman Beauty. Lisa Hoffman has developed an award winning, high-performing essential skincare line, as well as spa, bath, and body products and fine fragrances.

Douglas has built an impressive career based on her beauty and health expertise. Besides being a well-known beauty expert and health guru, she is also a television host and radio personality who appears regularly on national television shows like Ellen, The View, and E! She has been featured in many magazines, as well, including Glamour, In Touch, US Weekly, and People, and is lending her beauty and glamour expertise to celebrities on the red carpet. Her national exposure and recognition within the beauty industry lend themselves well to the recent success enjoyed by Lisa Hoffman Beauty, which was founded in 2007.

"I am excited and honored," said Douglas. "Lisa Hoffman's products represent the quality skincare and beauty regimens that I recommend and support. I look forward to our partnership and sharing Lisa Hoffman's Beauty products with women everywhere who are seeking exceptional products that provide simplicity of use."

In addition to working with celebrities, Kym Douglas is also an entertaining and engaging personality who shares diet, beauty, and fitness news and updates in her bestselling books, The Beauty Cookbook, The Black Book of Hollywood Beauty Secrets, and The Black Book of Hollywood Diet Secrets. As the Beauty Spokesperson for Lisa Hoffman Beauty, she will have the opportunity to expand her message to a wider audience. "I truly enjoy sharing my expertise and tips with my audience. As a spokesperson for Lisa Hoffman Beauty, I'll have the opportunity to empower even more people and introduce them to the latest products and developments for a company I trust and respect."

To learn more about Kym Douglas, please visit her website at www.kymdouglas.com. Further information about Lisa Hoffman's award-winning skincare line and products is available at http://www.lisahoffmanskincare.com .

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