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Sunday, June 6, 2010

“Vail Daily Health: Beauty experts sing the praises of salt for skin - Vail Daily News” plus 2 more

“Vail Daily Health: Beauty experts sing the praises of salt for skin - Vail Daily News” plus 2 more


Vail Daily Health: Beauty experts sing the praises of salt for skin - Vail Daily News

Posted: 06 Jun 2010 06:08 PM PDT

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NEW YORK — Beach beauty has an almost endless appeal — a little sun, a little surf, a little sand, a little salt. That's right, salt.

While there's an ongoing crusade by the likes of first lady Michelle Obama and New York Mayor Michael Bloomberg to reduce the amount of salt people ingest, the beauty industry is promoting the benefits of using salt externally.

Salt has been used as a skin scrub "since practically the beginning of time," says Allure magazine Editor-in-Chief Linda Wells. "It's something that's a great exfoliant. And it feels really good on the skin. There's also relaxing bath salts, Epsom salt — you can just soak in those — and they have an anti-inflammatory effect. It's good if you're feeling puffy."

Lush, a botanical-heavy beauty brand, reports salt products to be a consistent best-seller. The appeal lies in effective skin-smoothing scrubs as well as the soft suppleness that's left afterward, says Erica Vega, a Lush educational trainer.

"There's a softness to the skin after using salt, but not a greasy softness. If in the winter you want to pack on the moisturizer, in the warmer weather you want to try salt, which isn't drying," Vega says.

Vega encourages ocean-inspired combinations, such as a bath product that mixes salt with seaweed and coconut oil.

Lush's salt — a coarse one for exfoliating and a finer one for replenishing minerals — comes straight from the coasts of Spain and Portugal. "We collect it from the ocean in pans, let the water evaporate and take the salt," Vega says. "It's so simple."

Beauty company Ahava gets its salt from the Dead Sea, but it's not just the salt, which has a comparable look and feel to rock salt, that's important, says Dawn DiOrio, the brand's national education director. The minerals from the unique water and mud there play a role, too.

"Now, the Dead Sea is basically like a lake, but it has all the minerals of its original form of a millennium ago," she says. "There's 10 times more saline than any other salted body of water."

The water there has an almost oily texture, and it doesn't drip — instead it sticks to the skin and glistens, DiOrio says.

Minerals from the Dead Sea, including magnesium, calcium, sodium and potassium, are all believed to be soothing and relaxing. The minerals also send a message to skin cells to regenerate.

For Lisa Price, founder of Carol's Daughter, it's the texture of the salt — maybe not its origin — that's the key. "When you use a fine-grade salt in a scrub, it scrubs in a gentle kind of way. It helps to cleanse and shed dead skin cells, and it balances with oil so scrubbing and moisturizing at the same time."

You can do things with salt that you couldn't do with, say, sugar, another popular scrub ingredient, Price says. Salt will work as a better cleanser — just don't use it on the face, where the skin is too delicate. "You need the right grade salt. You want to polish, not scratch. As a consumer, even if a product says 'sea salt,' you should test and touch. You want to rub your fingers through it and make sure if feels soft."

Salt-based beauty products are also very stable and have a long shelf life since, again, unlike sugar, it doesn't dissolve, Price says.

Massage a salt scrub in a circular motion, she suggests, paying particular attention to elbows, heels and feet. "I can't decide if a salt scrub is invigorating or relaxing. ... But the texture of the salt penetrates deeper than a washcloth and it just feels so good," Price says.

And, salt isn't just for skin. Allure's Wells points to an increasing number of salt-based hair products that give you the day-at-the-beach tousled look. Think of it as spritzing a little ocean water on the hair — without the seaweed, she describes.

"It will take away some shine — that's trendy now, though," Wells says. She warns, however, that the salt can be drying, especially for color treated hair. "But it makes the hair look great temporarily and it washes out."

Carol's Daughter often incorporates a beach theme into its salt products, creating Ocean, Mango and Jamaican Punch flavors.

The mental association with vacations, gentle waves and sun-soaked days can only add to salt's appeal, agrees Lush's Vega. "People have a primal reaction sitting by the ocean and being lulled by it."

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Nashville Health & Beauty Examiner's Articles - Examiner

Posted: 03 Jun 2010 11:31 AM PDT

Elder Health Care Brings Fairone Beauty Pageant to ... - PR Inside

Posted: 02 Jun 2010 09:55 PM PDT

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2010-06-03 06:57:23 - Dr. Anuuj J Saxena, Managing Director, Elder Health Care Ltd and promoters of Fair One, Fairness Cream present a beauty contest which gives "The Girl Next Door" a chance to realize their modeling and cinema dreams.

Kolkata, India, June 02, 2010 -- Dr. Anuuj J Saxena, Managing Director, Elder Health Care Ltd ( www.elderhealthcare.in ) and promoters of Fair One, Fairness Cream present a beauty contest which gives "The Girl Next Door" a chance to realize their modeling and cinema dreams. The roll out for this beauty pageant started off with Mumbai, sprinkled its glitter in

Pune & Delhi and now destined for Kolkata to give it a chance to prove once again that, Kolkata is indeed "The Land of Beauties". The winners of all the past events would qualify for Fairone Miss India Platinum, who will get a chance to play a role in Dr. Anuuj J Saxena's forthcoming movie in line with Maverick Production House.

Kolkata has been the home to most of the popular Bengali beauties in Bollywood; to cite a few names, Sharmila Tagore, Bipasha Basu, Raima Sen, Rani Mukherjee & Kajol. Fair One Miss Kolkata is open to all aspiring young female Kolkata residents aged between 16 to 23 years. The participation forms (available on www.elderhealthcare.in, www.maverick.in or at your near by outlet) have to be completed and submitted to Maverick Productions, the organizers and promoters of the even. The grand finale is to be held on 11th June 2010 at Ivory Banquets, Salt Lake, Kolkata and will be preceded by a 10-day grooming session of the contestants. The FairOne Miss Kolkata 2010 Queen stands to win a cache of gifts from a host of sponsors, besides a cash prize.

Especially for this event, Elder has roped in Prasad Bidapa, who has presented some of the largest Fashion events in India. His training programme for models is considered to be a bible, which guides you through a path to create a big name in Fashion and films. Also at the event there would very talented singer BABUL SUPRIYO who has sung some of the most memorable Bollywood numbers like Kaho na Pyar hai(Kaho Naa... Pyaar Hai), Pari Pari Hai ek Pari(Hungama), Hum Tum(Hum Tum) and Chanda Chamke(Fanaah).

After Kolkata the company plans to roll out the initiative in the Mumbai again with a grand finale. The whole event is being overlooked by an independent organization, BDO, which will ensure a fair and transparent flow.

The panel of judges will comprise of an eminent group of celebrities and fashionistas. Professional experts in fields of fitness, beauty, personality development, ramp walk, and diets will groom the contestants. "Organizing the contest is one part, grooming the contestants on the whole is another. We have roped in top professionals who will ensure that all the contestants are groomed to perfection and take home learnings that will take them on to new heights of achievement", said Dr. Anuuj J Saxena.

Some of the notable past winners of the title have gone on to achieve great success as models and actors, like Nisha Harale Bedi (Successful Model & Artist), Shivangi Parikh who won the Miss India crown (Asia-Pacific), Shveta Salve, who has made it big on the small screen and Pooja Shah a successful model and currently a pilot with an international airline.

Fair One is a completely natural formulation developed and endorsed by Shahnaz Hussain, to make your skin naturally fairer in just 15days. It's a unique blend of herbal ingredients which makes your skin soft; young and beautiful. Marketed by Elder Health Care, part of the Rs 800 crore Elder group. Elder Health Care Ltd is amongst the fastest growing companies having significant presence in various personal care categories catering to the both domestic and international market. The company is on an aggressive expansion plan; growing at a rapid pace of more than 40 % year on year for the past three years and some of the other renowned brands of the company are Tiger Balm, AMPM Mouthwash & Fuel Deodorants; said Mr. Ajay Ghooli, GM- Sales & Marketing.

Press Contact:
Mr. Ajay Ghooli
Elder Health Care Ltd
C-9, Dalia Industrial Estate,
Off Veera Desai Road, Andheri (W),
Mumbai 400 053, India
+91 22 26730058
gajay@elderindia.com
www.elderhealthcare.in

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