“Sugar Inc. Enters Local Editorial and Advertising ... - PR Inside” plus 3 more |
- Sugar Inc. Enters Local Editorial and Advertising ... - PR Inside
- Fox, CW sell commercial time at higher prices - Los Angeles Times
- Retail Futures Q2 2010: Health & Beauty - PR Inside
- 100 vendors at health, beauty fair - Reno Gazette
| Sugar Inc. Enters Local Editorial and Advertising ... - PR Inside Posted: 08 Jun 2010 05:13 AM PDT Message from Five Filters: If you can, please donate to the full-text RSS service so we can continue developing it. 2010-06-08 14:15:11 - SAN FRANCISCO, CA -- (Marketwire) -- 06/08/10 -- In its first foray into providing local editorial and advertising, Sugar Inc. ( SugarInc.com :  ) today announced it has signed a definitive agreement to acquire FreshGuide Inc., which operates FreshGuide.com : and BookFresh ( BookFresh.com : ). FreshGuide is an online women-focused city guide that provides access to exclusive daily offers from a well-edited selection of local businesses in beauty, health and fitness, dining, travel getaways and other relevant categories. BookFresh provides an online booking service for local businesses, such as spas and salons.
Sugar Inc. is a leading diversified women's media company that includes PopSugar Network and PopSugar TV, producing original content and social community for women, and ShopStyle, a social shopping service that brings together the most fashionable stores and the best brands. Sugar has had rapid organic audience growth since inception four years ago and today reaches over 16M monthly unique visitors globally.
"We are constantly striving to add innovative offerings that entertain and delight our audience," said Brian Sugar, founder and CEO of Sugar Inc. "We felt there were tremendous synergies between Sugar and FreshGuide that could be achieved by combining our large audience with their local service. We are very excited to be able to bring to our readers exclusive daily offers at the best places to eat, exercise, shop, and relax in their local areas."
FreshGuide was founded in 2008 by Ryan Donahue, a veteran of Pay Pal, and launched its first service, BookFresh, later that year. In January 2010, the company launched FreshGuide.com to provide local offers by city. Currently, FreshGuide operates in four markets: San Francisco, Silicon Valley, Los Angeles and Seattle. FreshGuide will continue to operate under Sugar Inc. as a separate brand.
"FreshGuide is focused on providing exclusive, local offers for women. By integrating our service with the PopSugar Network's addictive editorial content, we are creating a city-based editorial and offers of unmatched quality in the market," said Donahue. "This acquisition will also allow us to dramatically expand our reach and accelerate our growth. We plan to launch FreshGuide in 30 additional cities over the next 18 months in the U.S. and internationally in the UK, France, Germany and Australia where Sugar Inc. has operations."
Online local advertising is forecast to grow at a 19 percent annual rate over the next four years and is expected to be a $19 billion market in 2010, according to BIA Kelsey Group. Most of that growth is coming from the decline of the $120 billion traditional local advertising market.
"We believe the winning business model for next generation media companies must include diverse revenue streams. This conviction led to our acquisition of ShopStyle in 2007, which provided Sugar with a new marketing channel for retailers and brands to acquire visitors that met their ROI goals. The acquisition of ShopFlick, now PopSugar Studios, in 2009, enabled Sugar to launch PopSugar TV and provide advertisers a compelling video environment for branded entertainment. Similarly, we believe that FreshGuide will provide local advertisers the ability to advertise to Sugar's large audience in a high-quality and cost-effective manner. The FreshGuide service will also provide Sugar's national advertisers and retailers with a new way to extend their brands into local markets as we develop our local city guides," added Sugar.
About Sugar Inc.
Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.
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| Fox, CW sell commercial time at higher prices - Los Angeles Times Posted: 05 Jun 2010 12:09 AM PDT Message from Five Filters: If you can, please donate to the full-text RSS service so we can continue developing it. With hot shows including "Glee" and "The Vampire Diaries," and hopes for a moderately stronger economy, Fox Broadcasting and the CW were able to wring more out of advertisers for the 2010-11 television season. Both Fox and CW said Friday that they had wrapped up their "upfront" sales, when the TV networks sell the bulk of their ad time for the new season. Fox is expected to pull in about $1.9 billion from advertisers; the smaller CW sold about $380 million in commercial time. Fox won rate increases of 9% over last year's upfront prices, while the CW was able to raise rates about 7.5%, according to people familiar with the matter.
The other major broadcasters — CBS, ABC and NBC — were still negotiating with advertisers Friday as buyers balked at paying the rates that the networks were initially seeking. Fox appears to have set the ceiling for rate hikes, making it difficult for the other networks to raise their prices above the 9% increase that Fox gained for most of its prime-time commercials. The CW, a joint venture of CBS Corp. and Warner Bros., said it did well among automakers this season. That category had pulled back spending last year during the peak of the recession. "As the youngest-skewing network with a full schedule of original programming for the first time, we've seen tremendous year-to-year growth in all key [advertising] categories, including health and beauty, retail, wireless [phone carriers] and autos, both domestic and foreign," Rob Tuck, the CW's executive vice president for national sales, said in a statement. The new CW show that advertisers are lining up for is "Nikita," the latest adaptation of "La Femme Nikita," a film that has spawned several theatrical and TV remakes. One coup for CW was to persuade advertisers to pay the same ad rates for the commercials that run within episodes that are streamed online as they do for commercials that air on television. "The vast majority of our clients have bought both on-air time and the full episode streaming online," Tuck said in an interview. "The business has recognized the changes in viewers' behavior," he said. "Our younger viewers don't see a difference in watching a show on the television screen or watching it on their computer screen. And during this upfront market, the advertisers agreed that there wasn't really a difference either." Typically, networks sell about 80% of their commercial inventory before the TV season starts. The rest is held back for what is known in the industry as the "scatter" market. Ads are sold during the upfront market with a ratings guarantee, and if a network does not deliver the audience promised, advertisers get extra commercials known as "make-goods" to make up for the ratings shortfall. Five Filters featured article: Into the Abyss. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| Retail Futures Q2 2010: Health & Beauty - PR Inside Posted: 08 Jun 2010 12:19 AM PDT Message from Five Filters: If you can, please donate to the full-text RSS service so we can continue developing it. 2010-06-08 09:19:16 - Verdict Research: Retail Futures is a unique forecasting tool providing dynamic forecasts and analysis of market demand and price pressures every three months. A Sector Summary Report and seven UK sector and two UK channel forecasts are available (Clothing & Footwear, DIY & Gardening, Electricals, Furniture & Floorcoverings, Food & Grocery, Health & Beauty, Homewares, e-Retail, DIY Superstores).
Dallas, ReportsandReports Announce it Will Carry Retail Futures Q2 2010: Health & Beauty Research Report in its Store. Browse the complete Report on: www.reportsandreports.com/market-reports/retail-futures-q2-2010- .. Introduction
Scope *Brief review of economic trends and how they impact retail, explaining how we believe key economic metrics will evolve over the next two years. *Forecasts of how overall retail and retail sectors will fare over the next nine quarters, examining volume, inflation and overall growth rates.*Category level forecasts are provided to fully inform growth strategies. *Forecast for online retailing, analysing total online spend, split down into food and non-food. Highlights Another difficult year ahead with stronger growth in Q2 – but entirely driven by inflation. Even with soft comparatives growth is set to be weak and continue to be so. Retailers are going to have to work much harder to win share of consumer spending. Within non food only clothing & footwear and health & beauty are expected to see any growth in Q2, both driven by inflation, with the return of VAT to 17.5%. The weakness of sterling and high cotton costs place further inflationary pressures. Easing food inflation depresses growth, due to falling commodity prices and fewer seasonal fluctuations. Reasons to Purchase *This unique service provides constantly updated forecasts than ensures you are making the right decisions, based on the latest data. *The reliable and accurate data exposes opportunities for growth and is a key operational planning tool to aid tactical and strategic decision-making. *It allows you to benchmark performance with confidence and set effective targets to help maximise performance.
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Browse all Reports:- www.reportsandreports.com/market-reports/retail-futures-q2-2010- .. Related Reports: www.reportsandreports.com/market-reports/retail-futures-uk-food- .. www.reportsandreports.com/market-reports/retail-futures-q4-food- .. www.reportsandreports.com/market-reports/retail-futures-uk-food- ..
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| 100 vendors at health, beauty fair - Reno Gazette Posted: 07 Jun 2010 11:29 PM PDT Message from Five Filters: If you can, please donate to the full-text RSS service so we can continue developing it. The Northern Nevada Health & Beauty Fair is scheduled from 9 a.m. to 5 p.m. Saturday at Whole Foods Market, 6139 S. Virginia St. At least 100 vendors offering things from healthy cooking to skin care will be on hand. Also, a children's play area will be available. Cost: Free. Details: 775-852-8023. Five Filters featured article: Into the Abyss. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. This posting includes an audio/video/photo media file: Download Now |
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