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Saturday, June 5, 2010

“Fox, CW sell commercial time at higher prices - Los Angeles Times” plus 2 more

“Fox, CW sell commercial time at higher prices - Los Angeles Times” plus 2 more

Fox, CW sell commercial time at higher prices - Los Angeles Times

Posted: 05 Jun 2010 12:09 AM PDT

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With hot shows including "Glee" and "The Vampire Diaries," and hopes for a moderately stronger economy, Fox Broadcasting and the CW were able to wring more out of advertisers for the 2010-11 television season.

Both Fox and CW said Friday that they had wrapped up their "upfront" sales, when the TV networks sell the bulk of their ad time for the new season. Fox is expected to pull in about $1.9 billion from advertisers; the smaller CW sold about $380 million in commercial time.

Fox won rate increases of 9% over last year's upfront prices, while the CW was able to raise rates about 7.5%, according to people familiar with the matter.

The other major broadcasters — CBS, ABC and NBC — were still negotiating with advertisers Friday as buyers balked at paying the rates that the networks were initially seeking. Fox appears to have set the ceiling for rate hikes, making it difficult for the other networks to raise their prices above the 9% increase that Fox gained for most of its prime-time commercials.


The CW, a joint venture of CBS Corp. and Warner Bros., said it did well among automakers this season. That category had pulled back spending last year during the peak of the recession.

"As the youngest-skewing network with a full schedule of original programming for the first time, we've seen tremendous year-to-year growth in all key [advertising] categories, including health and beauty, retail, wireless [phone carriers] and autos, both domestic and foreign," Rob Tuck, the CW's executive vice president for national sales, said in a statement.

The new CW show that advertisers are lining up for is "Nikita," the latest adaptation of "La Femme Nikita," a film that has spawned several theatrical and TV remakes.

One coup for CW was to persuade advertisers to pay the same ad rates for the commercials that run within episodes that are streamed online as they do for commercials that air on television. "The vast majority of our clients have bought both on-air time and the full episode streaming online," Tuck said in an interview.

"The business has recognized the changes in viewers' behavior," he said. "Our younger viewers don't see a difference in watching a show on the television screen or watching it on their computer screen. And during this upfront market, the advertisers agreed that there wasn't really a difference either."

Typically, networks sell about 80% of their commercial inventory before the TV season starts. The rest is held back for what is known in the industry as the "scatter" market. Ads are sold during the upfront market with a ratings guarantee, and if a network does not deliver the audience promised, advertisers get extra commercials known as "make-goods" to make up for the ratings shortfall.

meg.james@latimes.com

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Health and Beauty Benefits of Camellia Oil - Associated Content

Posted: 03 Jun 2010 04:53 PM PDT

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Camellia oil, also called tea seed oil, provides a number of health and beauty benefits. Traditionally used in China and Japan, camellia oil is gaining followers in the United States.

The health benefits of cooking with camellia oil make it a great substitution for some vegetable oils. It has a mild flavor that compliments a variety of foods, and it easily blends with herbs and spices to make a

 healthy salad dressing. Camellia oil is heart healthy; it is cholesterol free and has high levels of mono-unsaturated fatty acids. It is also an excellent source of A and B vitamins. Mono-unsaturated fatty can help reduce blood pressure and improve heart function. Camellia oil may have antioxidant properties that fight disease and signs of aging. When cooking with camellia oil is it important to only buy products labeled for cooking because some oil is only useful in beauty products.

Besides its many health benefits, camellia oil offers many beauty benefits as well. Camellia oil can relieve dry, flaky skin, and is an ingredient used in soap, oils and hair products throughout China and Japan. Camellia makes a soothing massage oil and does not leave behind a strong scent when it is massaged into the skin. Soften skin and relax in a bath with camellia oil and lavender, or replace the lavender with rosemary for an energy boost. Camellia oil is an effective treatment for split ends; simply rub it into damaged hair while in the shower to create a beautiful and healthy shine. Camellia oil will also benefit nails by softening cuticles and keeping the nails smooth and shiny.

Camellia oil will help keep people healthy and beautiful, along with their hand tools. Camellia oil is an effective cleaning agent that does not damage glue while still halting corrosion. In fact, for generations, Samurai used camellia oil to protect their swords.

When purchasing camellia oil research the seller. There are different grades of camellia oil. For the best health and beauty benefits choose camellia oil that is certified organic. This will guarantee that no unwanted pesticides or chemicals are included in your food or beauty products.

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Rock Hill Lavender releases new products for you and ... - PRLog (free press release)

Posted: 05 Jun 2010 02:56 PM PDT

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PRLog (Press Release) – Jun 05, 2010 – Rock Hill Lavender was founded to promote beauty, health and well being by creating the purest and most natural essentials, for you and your home, using the finest and most versatile herb, Lavender. Rock Hill Lavender takes pride in their handmade and organic products. A majority of their Lavender comes from local farms in the Northern California region, especially in Napa, California and Sonoma, California. All Rock Hill Lavender products are handmade in California.

Currently Rock Hill Lavender has a store at The Fountains shopping center in Roseville, California. The success of the business is attributed to excellent customer service. Attention is paid to each customer to make sure that they are informed about each product. Rock Hill lavender has a very active and successful internet site, http://www.rockhilllavender.com, and attends many shows, festivals and fairs throughout California, Nevada, and Arizona. Shows they are attending this year include The Nevada Woman's Expo, Pacific Fine Arts, Harvest Festivals, Eckerstrom Shows, The Auburn Home Show, The Indian Wells Art Festival, The Sedona Bell Rock Show, Bodega Bay Art, Gravenstein Fair, and many more

Rock Hill Lavender just released their Lavender & Vanilla Organic Hand and Body Lotion. A Super-Antioxidant Moisturizer made with Olive and Grape Seed Oil and scented with our estate produced lavender essential oil and vanilla essential oil. The proven age-defying qualities of grape seed, green tea and vitamins help protect the skin while olive oil and shea butter pamper it leaving smooth, supple results.

Rock Hill Lavender also released their Lavender, White Tea & Shea Sulfate-Free Ultimate Moisture Shower Cream. A creamy-rich body wash that is sulfate and paraben-free. Providing luxurious lather, this pearly shower cream lifts away impurities with premium coconut oil cleansers, while replenishing Shea butter and anti-aging white tea comfort and moisturize for super soft results. Made with lavender essential oil and beauty vitamins A, E and B5 panthenol, plus phospholipids, aloe and floral extracts of evening primrose, orchid and jasmine help maintain elasticity, while hydrating.

Rock Hill Lavender will be a vendor at Sacramento's Pet-A-Palooza with their handmade Lavender Doggie Shampoo and they will release their new pet products at the event. Come visit Rock Hill Lavender on Saturday, June 19 at Rusch Park in Citrus Heights, California.

Please visit Rock Hill Lavender at a show or at http://www.rockhilllavender.com .

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Posted by giant at 9:33 PM

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