“GoGogirlfriend.com Offers a Free Trial Marketing & Advertising Program for a Limited Time to the Health and ... - YAHOO!” plus 1 more |
| Posted: 16 Jan 2011 10:55 AM PST GoGogirlfriend.com is a women's health and beauty website offering a free trial advertising and PR program for new clients only. GoGogirlfriend.com is a paid membership program offering free health, beauty and home trial to full size samples to its members. San Clemente, CA (PRWEB) January 16, 2011 GoGogirlfriend.com is a newly launched website in 2010 for women seeking to try products before they buy. Members receive beautiful gift boxes packed with health, beauty and home products to experience and give product survey reviews as well as visiting websites with special offers from advertisers. GoGogirlfriend.com has been a huge success with women wanting great deals on cosmetics, skincare, bath, home, and health and wellness products. The sample box is free and membership fee covers shipping and handling, as well as 5% of the fee being donated to the research of women's cancers. For a limited time, GoGogirlfriend.com is offering a free 30 day trial advertising program. Gift boxes are shipped weekly, providing the advertiser an opportunity to try the program at anytime. GoGogirlfriend.com's advertising program puts the product directly in the hands of a consumer. This helps the consumer make decisions to purchase, and various other follow-up marketing keeps the product visible and reminds the member to purchase. The program includes:
Trial sampling programs may include a trial to full size product. If an advertiser's product is too large to fit in box a post card offer is perfect to spread the word and offer a special incentive to bring members to their sites to purchase, so long as the post card has significant value for our members. GoGogirlfriend.com offers web marketing and public relations programs for small to mid-size companies looking to expand their presence in the health, beauty and home industry. The company also offers event marketing, by using co-op event marketing an advertiser can save thousands of dollars. Co-op events will take the hassle out of renting a booth, hiring help, travel expenses and the headaches. Planned events begin in April 2011 and are scheduled throughout the year. For more information visit GoGogirlfriend.com or call 1-888-225-0033 ext 110 About GoGogirlfriend.com: # # # Janet Francis This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php This posting includes an audio/video/photo media file: Download Now |
| Boomers' Online Shopping Outpaces Gen Y for Health, Beauty, Food, Beverage Products - Yahoo Finance Posted: 12 Jan 2011 12:48 PM PST Press Release Source: The Integer Group On Wednesday January 12, 2011, 3:49 pm EST DENVER, Jan. 12, 2011 /PRNewswire/ -- Despite shopping in general being down, online shopping has increased. 73 percent of shoppers who are buying more online are NOT shopping more -- they are just shopping differently. This was revealed in The Checkout, a newsletter that compiles data from the ongoing shopper experience study currently underway by The Integer Group ® and M/A/R/C ® Research. "The number one reason why people decide to purchase online is to get a better deal. This is no surprise. When shoppers hunt for a singular item online, they search for a good price, attractive shipping options, and then they buy," said Randy Wahl, executive vice president, M/A/R/C Research. While younger generations (18-24 year-olds) appear more comfortable shopping online, they continue to stick with 'safe' purchases in categories that historically, are purchased online (electronics, clothing, books and music). The surprise comes from the boomer shopper segment. When considering the somewhat newer CPG online shopping world (health, beauty, food, beverage), it's the older shoppers making these purchases. Although Gen Y may be increasing their overall online shopping (more than twice as many compared to 50-64 year-olds), they are not as quick to adopt when it comes to experimenting with making purchases in new categories. This behavior also seems to surface with marital status—married individuals are 58 percent more likely to buy food and beverage products online than single individuals. "Categories that require hunting for multiple items at once, like food and beverage or health and beauty, introduces a new online buying mentality," said Craig Elston, senior vice president, Integer. "The concept of completing standard grocery shopping online is still new for most of us, and manufacturers and e-tailers need to understand that there are conventions ingrained in shopper behavior that they must disrupt." Overall, the majority of shoppers still have trouble adapting to the world of online CPG. In the food and beverage category, nearly half of shoppers are currently saying they "haven't and never will" buy this category online. Data for The Checkout comes from a national survey conducted by Integer and M/A/R/C where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. Topics range from criteria shoppers use to select retailers, to which in-store stimulus is most likely to drive purchase, to factors that might lead shoppers to leave an aisle empty-handed. The Checkout is available for download at Integer's blog www.ShopperCulture.com or M/A/R/C's web site www.MARCresearch.com/thecheckout. About The Integer Group The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of TBWA Worldwide. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees, with global offices in the U.S., Europe, Asia, Africa, South America, and the Middle East. Join the conversation on shopping culture and brand strategy at www.shopperculture.com. About Omnicom Omnicom Group Inc. (NYSE:OMC - News) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries. About M/A/R/C ® Research M/A/R/C ® Research (www.MARCresearch.com) is a brand development firm dedicated to helping clients create, evaluate, and strengthen their brands. Our teams design and execute qualitative and quantitative, traditional and online solutions while adhering to a client-service ethic built on being easy to work with and delivering what is promised. Our core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue, and bottom line impact of a client's actions. We help our clients address consumer, channel, and B2B marketing issues to launch better products and services, attract and retain valuable customers, and build stronger brands. Our proven, marketing-issue focused solutions, support clients' brand building efforts. Follow Yahoo! Finance on ; become a fan on Facebook. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php This posting includes an audio/video/photo media file: Download Now |
| You are subscribed to email updates from Add Images to any RSS Feed To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
0 comments:
Post a Comment